@thesis{thesis,
		author={Dikki  Rahmatul Hidayat},
		title ={Strategi Pemasaran Produk Olahan Kopi Biji Salak Pada Usaha Mikro Koplak Food Jember},
		year={2021},
		url={https://sipora.polije.ac.id/14686/},
		abstract={This thesis is titled Marketing Strategy For Processed Products of Salak Coffee Beans in
Food Jember Koplak Micro enterprises. The objectives of this research
are(1)Whatfactorscanbe strengths, weaknesses, opportunities, and threats on marketing
suwar suwir UD Mutiara Rasa Ajung Jember Regency (2) Knowing the right strategy to
use on Marketing Strategy For Processed Products of Salak Coffee Beans in Food
Jember Koplak Micro-enterprises (3) Knowing which priorities are good for the
Marketing Strategy For Processed Products of Salak Coffee Beans in Food Jember
Koplak Micro-enterprises. Data analysis method used to analyze the internal and
external factors namely the IFAS and EFAS matrices, to find out the alternative
marketing of suwar suwir namely IE and SWOT matrix, while to determine the main
priorities using the strategy quantitative strategy planning matrix (QSPM). The results of
this study indicate (a) Providing outlets with strategic locations (b) Maintaining quality
and taste variants to suit market segmentation criteria (c) Creating product innovations
that competitors do not yet have (d) Providing cheap product prices by utilizing the ease
of obtaining raw materials and labor e) Improve the quality of Human Resources (f)
Utilizing internet media to fulfiil consumer demand (g) Give bonuses to buyers and
customers (h) Establish communication with distributors through the application media}
		}