Implementasi Metode Max-Miner dan Market Basket Analisys untuk Rekomendsai Produk di PT. Astra Otopart
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Institusion
Institut Teknologi Perusahaan Listrik Negara
Author
Rokhimin, Muhammad Mei
Widiyanto, Max Teja Ajie Cipta
Sikumbang, Hengki
Widiyanto, Max Teja Ajie Cipta
Sikumbang, Hengki
Subject
Teknik Informatika
Datestamp
2022-09-26 02:23:10
Abstract :
To increase sales and market motorcycle spare parts and motorcycle accessories, a new system is needed where the old system is changed to a new system. One of the companies engaged in the automotive sector is PT. Astra Otopark especially in marketing products and increasing product sales. In the automotive world, there are so many new competitors, with technological advances and times, it is very important to need a digital system that can increase product sales and store large amounts of transactions. In this system, a Max-Miner and Market Basket Analysis method will be used to recommend a product as well as increase sales.
To increase sales and market motorcycle spare parts and motorcycle accessories, a new system is needed where the old system is changed to a new system. One of the companies engaged in the automotive sector is PT. Astra Otopark especially in marketing products and increasing product sales. In the automotive world, there are so many new competitors, with technological advances and times, it is very important to need a digital system that can increase product sales and store large amounts of transactions. In this system, a Max-Miner and Market Basket Analysis method will be used to recommend a product as well as increase sales.
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