Rancang Bangun Aplikasi Kepuasan Pelanggan Terhadap Paket HVC Combo 15GB Menggunakan Metode Clustering K-Means (Studi Kasus : PT. Telkomsel Divisi Customer Loyalty And Retention Development)
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Institusion
Institut Teknologi Perusahaan Listrik Negara
Author
Wardhana, Dimas Raka
Ningrum, Rahma Farah
Sikumbang, Hengki
Ningrum, Rahma Farah
Sikumbang, Hengki
Subject
Teknik Informatika
Datestamp
2022-09-20 07:27:18
Abstract :
The 15GB HVC Combo package is one of the best products from PT. Telkomsel. As a mainstay product, the company sets a high target for this package. But in reality many customers are reluctant to buy this package. This research was conducted to classify customers based on survey results from the customers themselves. Grouping is done by using the Web-based K-Means clustering method. The output of this application will divide customers into 4 satisfaction level clusters, which are very dissatisfied, dissatisfied, satisfied and very satisfied. This application is expected to provide accurate results so that it helps companies to make targeted promotions to customers.
The 15GB HVC Combo package is one of the best products from PT. Telkomsel. As a mainstay product, the company sets a high target for this package. But in reality many customers are reluctant to buy this package. This research was conducted to classify customers based on survey results from the customers themselves. Grouping is done by using the Web-based K-Means clustering method. The output of this application will divide customers into 4 satisfaction level clusters, which are very dissatisfied, dissatisfied, satisfied and very satisfied. This application is expected to provide accurate results so that it helps companies to make targeted promotions to customers.
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