MEDIA PEMASARAN PRODUK PROPERTI DENGAN TEKNOLOGI AUGMENTED REALITY ( Studi Kasus: PT Adhi Persada Properti )
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Institusion
Institut Teknologi Perusahaan Listrik Negara
Author
ERFANI, ZAINE
Agtriadi, Herman Bedi
Djamain, Yasni
Agtriadi, Herman Bedi
Djamain, Yasni
Subject
Teknik Informatika
Datestamp
2022-09-22 02:06:28
Abstract :
At this time, the field of industry is growing rapidly. Many companies, especially in the field of automotive and property compete to market their products. Manufacturers perform various ways so that consumers are interested in the product. Generally manufacturers market their products with the media such as brochures because of low cost considerations, but the brochure currently only displays a two-dimensional image of this course makes consumers who see such brochures feel unattractive and not satisfied because of the limited appearance of brochures. With such constraints required marketing method of product brochures with 3D images that can make consumers interested to see the product and can be more detail to see the looks and methods Augmented reality is very suitable to support the marketing of products in 3D objects. In this study, the author who took the title of "property marketing media with Augmented Reality technology (case study: PT Adhi Persada Property") aims to introduce product marketing strategy using Augmented Reality based on android to support product marketing. Adhi Persada Property to market its products by displaying its products in the form of 3D images using Augmented Reality.
At this time, the field of industry is growing rapidly. Many companies, especially in the field of automotive and property compete to market their products. Manufacturers perform various ways so that consumers are interested in the product. Generally manufacturers market their products with the media such as brochures because of low cost considerations, but the brochure currently only displays a two-dimensional image of this course makes consumers who see such brochures feel unattractive and not satisfied because of the limited appearance of brochures. With such constraints required marketing method of product brochures with 3D images that can make consumers interested to see the product and can be more detail to see the looks and methods Augmented reality is very suitable to support the marketing of products in 3D objects. In this study, the author who took the title of "property marketing media with Augmented Reality technology (case study: PT Adhi Persada Property") aims to introduce product marketing strategy using Augmented Reality based on android to support product marketing. Adhi Persada Property to market its products by displaying its products in the form of 3D images using Augmented Reality.
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