PERANCANGAN MODEL MIXED REALITY UNTUK STRATEGI PEMASARAN PADA PERUMAHAN SENTRA HILLS REGENCY BOGOR
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Institusion
Institut Teknologi Perusahaan Listrik Negara
Author
NURJATI, FINA
Sudirman, M. Yoga Distra
Asri, Yessy
Sudirman, M. Yoga Distra
Asri, Yessy
Subject
Teknik Informatika
Datestamp
2022-09-22 02:04:33
Abstract :
The marketing strategy is affecting the success factors in housing sales. Mixed reality technology can help businesses in residential sales market the product by way of developing the technology of VR and AR. the combination of these technologies allows the incorporation in real-time. Research carried out using the method of Multimedia Development Life Cycle (MDLC). Designing applications using STD, flowchart, interfaces, as well as storyboards, with testing done using UAT to know the passage of appropriate application scenarios that have been made and how success is achieved appropriate rating come by. Based on the above explanation, then the results from these applications can provide information efficiently to potential consumers in realtime.
The marketing strategy is affecting the success factors in housing sales. Mixed reality technology can help businesses in residential sales market the product by way of developing the technology of VR and AR. the combination of these technologies allows the incorporation in real-time. Research carried out using the method of Multimedia Development Life Cycle (MDLC). Designing applications using STD, flowchart, interfaces, as well as storyboards, with testing done using UAT to know the passage of appropriate application scenarios that have been made and how success is achieved appropriate rating come by. Based on the above explanation, then the results from these applications can provide information efficiently to potential consumers in realtime.
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