DIMENSI NILAI TERHADAP KEPUASAN KONSUMEN PRIA
PENGGUNA SEPEDA MOTOR MATIC HONDA DI BANDAR LAMPUNG
(studi pada mahasiswa padaUniversitas Lampung)
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Institusion
Universitas Lampung
Author
RIFKI FITRIA SAPUTRI, 1116051068
Subject
HB Economic Theory
Datestamp
2015-06-26 03:42:45
Abstract :
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh emotional value, social value, quality/performance value, dan price/value of money terhadap kepuasan konsumen pria pengguna sepeda motor matic honda. jenis penelitian eksplanatory, pengambilan sampel dengan purposive dan aksidental. Penelitian ini menggunakan spss 20, dan analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan secara bersama-sama (simultan) variabel emotional value, social value, quality/performance value dan price/value of money berpengaruh signifikan terhadap kepuasan konsumen. Secara parsial variabel quality/performance value dan price/value of money berpengaruh signifikan terhadap kepuasan konsumen. Sedangkan variabel emotional value dan social value berpengaruh tidak signifikan terhadap kepuasan konsumen. Kata Kunci: emotional value, social value, quality/performance value, price/value of money, kepuasan konsumen ABSTRACT DIMENSIONS VALUE ON CONSUMER SATISFACTION MEN USER MATIC HONDA MOTORCYCLE IN BANDAR LAMPUNG (study in University of Lampung) By RIFKI FITRIA SAPUTRI This research aims to determine the effect of emotional value, social value, quality / performance value, and the price / value of money on consumer satisfaction man matic honda motorcycle users. Types of explanatory research, with purposive sampling and accidental. This research uses SPSS 20, and the analysis of data using multiple linear regression analysis. The results of this research show simultaneously the variable emotional value, social value, quality / performance value and the price / value of money significantly influence consumer satisfaction. Partial variable quality / performance value and the price / value of money significantly influence consumer satisfaction. While variable emotional value and social value not significant effect on consumer satisfaction. Keyword: emotional value, social value, quality/performance value, price/value of money, consumer satisfaction
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh emotional value, social value, quality/performance value, dan price/value of money terhadap kepuasan konsumen pria pengguna sepeda motor matic honda. jenis penelitian eksplanatory, pengambilan sampel dengan purposive dan aksidental. Penelitian ini menggunakan spss 20, dan analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan secara bersama-sama (simultan) variabel emotional value, social value, quality/performance value dan price/value of money berpengaruh signifikan terhadap kepuasan konsumen. Secara parsial variabel quality/performance value dan price/value of money berpengaruh signifikan terhadap kepuasan konsumen. Sedangkan variabel emotional value dan social value berpengaruh tidak signifikan terhadap kepuasan konsumen. Kata Kunci: emotional value, social value, quality/performance value, price/value of money, kepuasan konsumen ABSTRACT DIMENSIONS VALUE ON CONSUMER SATISFACTION MEN USER MATIC HONDA MOTORCYCLE IN BANDAR LAMPUNG (study in University of Lampung) By RIFKI FITRIA SAPUTRI This research aims to determine the effect of emotional value, social value, quality / performance value, and the price / value of money on consumer satisfaction man matic honda motorcycle users. Types of explanatory research, with purposive sampling and accidental. This research uses SPSS 20, and the analysis of data using multiple linear regression analysis. The results of this research show simultaneously the variable emotional value, social value, quality / performance value and the price / value of money significantly influence consumer satisfaction. Partial variable quality / performance value and the price / value of money significantly influence consumer satisfaction. While variable emotional value and social value not significant effect on consumer satisfaction. Keyword: emotional value, social value, quality/performance value, price/value of money, consumer satisfaction
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