CONSUMER INTENTION TO PIRATE DIGITAL PRODUCTS:
THEORY OF PLANNED BEHAVIOR AND
ETHICS THEORY PERSPECTIVE
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Institusion
Universitas Atma Jaya Yogyakarta
Author
Setiawan, Budi
Subject
International Human Resource Management
Datestamp
2013-05-03 13:08:07
Abstract :
Digital products such as software, music, movie, book, and picture are vulnerable against digital piracy. The losses caused by digital products piracy keep increasing over years in Indonesia. Long histories of intellectual property protection are unable to suppress piracy behavior. Several studies have been done to find factors that affect consumer intention to pirate digital products. However, study about intention to commit digital piracy in Indonesia is limited. Therefore, this study tries to examine consumer intention to pirate digital products. This study use adapted survey questionnaire with 218 university students as the sample. Ten research hypotheses were tested using multiple regression analyses. The results are three out of ten hypotheses were rejected, while one hypothesis could not be examined due to reliability problem. Attitude toward digital piracy shows significant and positive impact toward intention to commit digital piracy, while moral obligation has significant and negative impact toward intention to commit digital piracy. Two variables of TPB (subjective norms and perceived behavioral control) were found to have insignificant impacts on intention to commit digital products piracy.
Digital products such as software, music, movie, book, and picture are vulnerable against digital piracy. The losses caused by digital products piracy keep increasing over years in Indonesia. Long histories of intellectual property protection are unable to suppress piracy behavior. Several studies have been done to find factors that affect consumer intention to pirate digital products. However, study about intention to commit digital piracy in Indonesia is limited. Therefore, this study tries to examine consumer intention to pirate digital products. This study use adapted survey questionnaire with 218 university students as the sample. Ten research hypotheses were tested using multiple regression analyses. The results are three out of ten hypotheses were rejected, while one hypothesis could not be examined due to reliability problem. Attitude toward digital piracy shows significant and positive impact toward intention to commit digital piracy, while moral obligation has significant and negative impact toward intention to commit digital piracy. Two variables of TPB (subjective norms and perceived behavioral control) were found to have insignificant impacts on intention to commit digital products piracy.
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