EVALUASI STRATEGI PRODUK KREDIT RETAIL PT. BANK PERKREDITAN RAKYAT SALAMAN ARGA KENCANA KABUPATEN MAGELANG
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Institusion
Universitas Atma Jaya Yogyakarta
Author
YAKSA, WIJAYA PATRA
Subject
Manajemen Pemasaran
Datestamp
2015-09-30 09:04:40
Abstract :
The objective of the research is to evaluate the strategy conducted by PT. BPR. Salaman Arga Kencana, in banking industry in Magelang Regency area, especially Salaman. The analysis instrument which is applied is SWOT, consisting IFAS, EFAS, SFAS and TWOS Matrix to identify strength, weaknesses, opportunities and threats. By evaluating this strategy, it is expected that PT. BPR. Salaman Arga Kencana has to think about the right strategy to maintain the save position or if it is possible to increase its position in the banking industri in Magelang regency.
The objective of the research is to evaluate the strategy conducted by PT. BPR. Salaman Arga Kencana, in banking industry in Magelang Regency area, especially Salaman. The analysis instrument which is applied is SWOT, consisting IFAS, EFAS, SFAS and TWOS Matrix to identify strength, weaknesses, opportunities and threats. By evaluating this strategy, it is expected that PT. BPR. Salaman Arga Kencana has to think about the right strategy to maintain the save position or if it is possible to increase its position in the banking industri in Magelang regency.
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