DAMPAK COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS DAN MINAT BELI
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Institusion
Universitas Atma Jaya Yogyakarta
Author
Prasetia, Melyana Dwi
Subject
Bisnis Internasional
Datestamp
2015-10-06 11:41:11
Abstract :
This research aims to know the Country of Origin factors that is country of manufacture, merk, price, country of assembling and country of design that importance considering by consumer of purchase and product quality perception. The product category in this research is car. The responder in this research amount of 102 responder that uses purposive sampling. Data analysis in this research uses conjoint analysis. The result shows that the factor is very importance for car purchase is merk. The factor is very importance that consumer considering to product quality perception is country of assembling (COA)
This research aims to know the Country of Origin factors that is country of manufacture, merk, price, country of assembling and country of design that importance considering by consumer of purchase and product quality perception. The product category in this research is car. The responder in this research amount of 102 responder that uses purposive sampling. Data analysis in this research uses conjoint analysis. The result shows that the factor is very importance for car purchase is merk. The factor is very importance that consumer considering to product quality perception is country of assembling (COA)
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