THE EFFECTS OF MODERN CONVENIENCE STORE ATTRIBUTES TO BUY TOWARDS CUSTOMER’S LOYALTY (CASE OF INDOMARET)
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Institusion
Universitas Atma Jaya Yogyakarta
Author
Hariyana, Endah
Subject
International Marketing
Datestamp
2016-02-11 10:44:50
Abstract :
This research examines the difference when customer purchasing products or using services in modern convenience store based on gender (case of Indomaret). It also reveals the relation between the attributes of Indomaret itself with the customer?s loyalty. Nowadays, modern convenience stores have become a part of the societies especially among adolescents when they need daily goods but then their time is limited. Then, a questionnaire was distributed to investigate modern convenience attributes towards cutomer?s loyalty and the difference of customer perception about modern convenience store based on gender. From this study, there are some conclusions after data analysis. First, there is a sub variable of atttributes that positively affect the customer?s loyalty. Second, the difference of gender will affect the customer perception about modern convenience stores.
This research examines the difference when customer purchasing products or using services in modern convenience store based on gender (case of Indomaret). It also reveals the relation between the attributes of Indomaret itself with the customer?s loyalty. Nowadays, modern convenience stores have become a part of the societies especially among adolescents when they need daily goods but then their time is limited. Then, a questionnaire was distributed to investigate modern convenience attributes towards cutomer?s loyalty and the difference of customer perception about modern convenience store based on gender. From this study, there are some conclusions after data analysis. First, there is a sub variable of atttributes that positively affect the customer?s loyalty. Second, the difference of gender will affect the customer perception about modern convenience stores.
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