THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGES TOWARDS YOUNG SMOKERS
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Institusion
Universitas Atma Jaya Yogyakarta
Author
Madyasta, Maria Nitya
Subject
International Marketing
Datestamp
2016-04-05 12:11:23
Abstract :
The purpose of this study research is to seek the relation between health warning labels on cigarettes packages and young smokers purchase intention. This research is done based on the similar previous research title A Consumer Evaluation of Health Warning Labels on Cigarettes Packages in Canada, written by Crane, F.G and MacLean, V.A (1996). This research is aiming to see the correlation between health warning label, smoking behavior and purchase intention among young smokers. There are 152 respondents in this research, all of them are smokers. The method will be using Regression and will be operated by using SPSS 16.00 for Windows
The purpose of this study research is to seek the relation between health warning labels on cigarettes packages and young smokers purchase intention. This research is done based on the similar previous research title A Consumer Evaluation of Health Warning Labels on Cigarettes Packages in Canada, written by Crane, F.G and MacLean, V.A (1996). This research is aiming to see the correlation between health warning label, smoking behavior and purchase intention among young smokers. There are 152 respondents in this research, all of them are smokers. The method will be using Regression and will be operated by using SPSS 16.00 for Windows
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