FACTORS THAT INFLUENCE ATTITUDE TOWARD BEHAVIOR:
A STUDY OF DIGITAL PIRACY IN DAERAH ISTIMEWA YOGYAKARTA
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Institusion
Universitas Atma Jaya Yogyakarta
Author
Viviea, .
Subject
Akuntansi Manejemen
Datestamp
2013-05-03 13:08:55
Abstract :
Digital Piracy has already become disconcerting phenomenal problem in this world. Many ways were already done by government and the related associations to solve this issue, but none of them can even stop it until now. There is no exception for every person to involve in piracy, because it is very easy and free. Even some people did not see piracy as a crime. Previous studies revealed that there is no clear penalty issued by the government that make the chance for people to get caught was very small and make them capable to reach their desire arbitrarily. However, a further examination is needed especially in the context of a developing country. The present study aims to examine factors that might influence an individual?s attitude in pirating digital materials. The research involved 223 students in Daerah Istimewa Yogyakarta as the survey participants. The research analysis was using stepwise regression analysis to examine all hypotheses to find the correlation between attitudes toward behavior of digital piracy. Moral judgment, age, gender,Machiavellianism, cognitive beliefs, affective belief, perceived importance, and subjective norms were hypothesized as the variables that affect individual?s attitude toward digital piracy. The result indicated moral judgment, age, gender and cognitive beliefs a insignificant variables influencing attitude toward digital piracy. While, Machiavellianism, subjective norms, perceived importance and affective beliefs has shown to be supported variables affected individual?s attitude toward digital piracy.
Digital Piracy has already become disconcerting phenomenal problem in this world. Many ways were already done by government and the related associations to solve this issue, but none of them can even stop it until now. There is no exception for every person to involve in piracy, because it is very easy and free. Even some people did not see piracy as a crime. Previous studies revealed that there is no clear penalty issued by the government that make the chance for people to get caught was very small and make them capable to reach their desire arbitrarily. However, a further examination is needed especially in the context of a developing country. The present study aims to examine factors that might influence an individual?s attitude in pirating digital materials. The research involved 223 students in Daerah Istimewa Yogyakarta as the survey participants. The research analysis was using stepwise regression analysis to examine all hypotheses to find the correlation between attitudes toward behavior of digital piracy. Moral judgment, age, gender,Machiavellianism, cognitive beliefs, affective belief, perceived importance, and subjective norms were hypothesized as the variables that affect individual?s attitude toward digital piracy. The result indicated moral judgment, age, gender and cognitive beliefs a insignificant variables influencing attitude toward digital piracy. While, Machiavellianism, subjective norms, perceived importance and affective beliefs has shown to be supported variables affected individual?s attitude toward digital piracy.
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