Abstract :
ABSTRACT
This interest of using a technology service feature is based on the
characteristics of the facilities provided by the technology itself. Perceived
usefulness and ease of use can affect interest in using technology service. The
Technology Acceptane Model (TAM) is used to measure the usefulness and ease
to use of individuals beliefs about the use of a new technology. This study aims to
analyze the effect of benefits, convenience, and risk on the interest in using epayment for Micro, Small, and Medium Enterprise (MSME) in Sragen.
This research used a quatitative method and the data used are primary
data with Micro, Small, and Medium Enterprise (MSME) in Sragen as a
population. The sample of this research was the 100 respondents Micro, Small,
and Medium Enterprise (MSME) in Sragen who haved used payment tools using
e-payment. The sampling technique used in this reseacrh was nonprobability
sampling and data collection is done by using a questionnare method distributed
to respondents by online and offline and processed using SPSS Statistic 22.
This study used multiple linear regression analysis with the result of all
positive variables. The result of this study indicate that (1) Benefits have a
positive and significant effect on interest in using e-payment for MSME. (2)
Convenience have a positive and significant effect on interest in using e-payment
for MSME.(3) Risk have a positive and significant effect on interest in using epayment for MSME.
Keywords: Benefits, Convenience, Risk, Interest in using e-payment