Abstract :
Customer Service in a bank is the services provided by the bank to
customers in particular and society in general with regard to the activities
business and daily operations of the bank. Customer Service role here can be
called as a front line unit of the bank that is very important, namely as beginning
the process of implementing the bank's activities that relate directly with
customers. Where the outline of the task Customer Service include the provision
of information and services. "This study was conducted to determine the role of
Customer Service in providing services to bri syariah bank branch Gubeng.
This study was conducted to determine how the services provided by each
customer service to customers as well as how menanganii customers who have
complaints terhadapap a wide variety of products that is given or the other . in
providing services to customers customer service must have its special expertise.
because customer service is the spearhead of a company, so the company should
be only too well in choosing customer service.
in this study also explained about how to serve customers well, handling
customer complaints, order customer service, customer service obligations, as
well as things that are prohibited for customer service. discussion of the
techniques used is the method of data collection in the company as well as
interviews.
based on the results of research that has been done that the services
provided in the bank BRI Syariah branch Gubeng Surabaya is good but more is
better enhanced to get the desired results.
Key words : customer service, BRI Syariah, customer