Analisis Pengaruh Citra Produk, Motivasi Konsumen, Harga Dan Ulasan Produk Terhadap Keputusan Pembelian Produk Thrifting Secara Online
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Utomo, Alfian Septinanda Catur
Subject
330 - ECONOMICS
Datestamp
2023-10-17 02:24:12
Abstract :
The research was designed to measure and analyze the results of variables determined by the researcher. The aim of this research is to analyze "The influence of product image, consumer motivation, price, and reviews on online purchasing decisions for thrifting products". The research method that will be used is a descriptive method using a quantitative approach. According to Sugiyono (2019:13) the definition of quantitative is research that uses sampling techniques which are generally carried out randomly and data collection using research instruments and then statistical data analysis which aims to test the hypothesis of the research. The research technique was designed using an online survey method to collect the desired data because the research uses analysis through surveys. Keywords: Product image, consumer motivation, price
The research was designed to measure and analyze the results of variables determined by the researcher. The aim of this research is to analyze "The influence of product image, consumer motivation, price, and reviews on online purchasing decisions for thrifting products". The research method that will be used is a descriptive method using a quantitative approach. According to Sugiyono (2019:13) the definition of quantitative is research that uses sampling techniques which are generally carried out randomly and data collection using research instruments and then statistical data analysis which aims to test the hypothesis of the research. The research technique was designed using an online survey method to collect the desired data because the research uses analysis through surveys. Keywords: Product image, consumer motivation, price
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