Pengaruh Harga, Promosi, Kepercayaan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada E-Commerce Shopee Di Surabaya
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Maulana, Arman
Subject
330 - ECONOMICS
Datestamp
2023-10-23 06:31:56
Abstract :
Considering the topic setting mentioned previously, this research design falls into the quantitative research genre. In field data collection techniques, quantitative research emphasizes the use of nuanced numbers. This research has several objectives, one of which is quantitative research. The author uses a quantitative approach because the research data comes from Surabaya students using the questionnaire offered and then transformed into numerical data whose variables can be assessed. Data can be collected using questionnaires to assess the value of one or more variables in a sample or population. Keywords: Price, Promotion, Trust and Service Quality
Considering the topic setting mentioned previously, this research design falls into the quantitative research genre. In field data collection techniques, quantitative research emphasizes the use of nuanced numbers. This research has several objectives, one of which is quantitative research. The author uses a quantitative approach because the research data comes from Surabaya students using the questionnaire offered and then transformed into numerical data whose variables can be assessed. Data can be collected using questionnaires to assess the value of one or more variables in a sample or population. Keywords: Price, Promotion, Trust and Service Quality
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