Pengaruh Risiko Yang Dirasakan Terhadap Kepercayaan, E-Wom, Dan Niat Beli Pada Pengguna Shopee
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Pratama, Rizky Yudha
Subject
330 - ECONOMICS
Datestamp
2023-10-31 07:30:37
Abstract :
This research aims to "The Influence of Perceived Risk on E-WOM Trust and Purchase Intention among Shopee Users" with the terms Perceived Risk (X), Trust (Z), e-WOM (Y1), and Purchase Intention (Y2). This research uses a descriptive research type, therefore this research will use quantitative methods as a means of finding out the relationship between variables and other variables, both independent variables and dependent variables, using journals that have been selected and which have been adapted to each variable. will be analyzed. In this research, it is certain that surveys will be used as a means of collecting data through questionnaires which will be distributed on condition that they comply with the research boundaries so that the desired respondent results are created. This research uses statistical analysis, namely using Structural Equation Modeling - Partial Least Square (SEM-PLS). Keywords: Perceived Risks, Trust, Purchase Intention.
This research aims to "The Influence of Perceived Risk on E-WOM Trust and Purchase Intention among Shopee Users" with the terms Perceived Risk (X), Trust (Z), e-WOM (Y1), and Purchase Intention (Y2). This research uses a descriptive research type, therefore this research will use quantitative methods as a means of finding out the relationship between variables and other variables, both independent variables and dependent variables, using journals that have been selected and which have been adapted to each variable. will be analyzed. In this research, it is certain that surveys will be used as a means of collecting data through questionnaires which will be distributed on condition that they comply with the research boundaries so that the desired respondent results are created. This research uses statistical analysis, namely using Structural Equation Modeling - Partial Least Square (SEM-PLS). Keywords: Perceived Risks, Trust, Purchase Intention.
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