Pengaruh Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Iphone Di Surabaya
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Pratama, Jhodi
Subject
330 - ECONOMICS
Datestamp
2023-11-17 02:02:16
Abstract :
This research uses primary data. Primary data is data obtained directly from the original source in the form of interviews, opinion polls from individuals or groups (people) or the results of observations of an object, event or test result (object). Questionnaires or questionnaires are also used to obtain this data. According to Sugiyono, (2019) a questionnaire is a data collection technique that is carried out by giving a set of questions or written statements to respondents to answer. The questionnaire or questionnaire used in this research is a closed type of direct questionnaire or questionnaire because the respondent only needs to mark one of the answers that is considered correct. And by using the Linkert scale to determine the score for each question in the distributed questionnaire. The Partial Least Square (PLS) method is the data analysis method used in this research Keywords: Price Perception, Brand Image, Purchase Decision
This research uses primary data. Primary data is data obtained directly from the original source in the form of interviews, opinion polls from individuals or groups (people) or the results of observations of an object, event or test result (object). Questionnaires or questionnaires are also used to obtain this data. According to Sugiyono, (2019) a questionnaire is a data collection technique that is carried out by giving a set of questions or written statements to respondents to answer. The questionnaire or questionnaire used in this research is a closed type of direct questionnaire or questionnaire because the respondent only needs to mark one of the answers that is considered correct. And by using the Linkert scale to determine the score for each question in the distributed questionnaire. The Partial Least Square (PLS) method is the data analysis method used in this research Keywords: Price Perception, Brand Image, Purchase Decision
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