Pengaruh Service Quality, Customer Loyalty, Dan Customer Engagement Terhadap Word Of Mouth Pada Nasabah Bank Bca Di Surabaya
Total View This Week0
Total View This Week0
Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Adji, Tieta Aniska Onike
Subject
330 - ECONOMICS
Datestamp
2024-01-04 08:38:11
Abstract :
This research is an empirical study conducted to prove the influence of service quality, customer loyalty and customer engagement on word of mouth among BCA Bank customers in Surabaya. The target respondents in the current research are BCA bank customers who have made transactions at least once in the last 6 months. This research uses quantitative methods, namely the process of gaining knowledge by analyzing information about a topic using data in the form of numbers as a tool. The data obtained is the result of distributing questionnaires to BCA Bank customers. A questionnaire is a technique that asks respondents a series of questions or written questions to be answered through media such as Google Form. Keyword : service quality, Customer loyalty dan Customer engagement
This research is an empirical study conducted to prove the influence of service quality, customer loyalty and customer engagement on word of mouth among BCA Bank customers in Surabaya. The target respondents in the current research are BCA bank customers who have made transactions at least once in the last 6 months. This research uses quantitative methods, namely the process of gaining knowledge by analyzing information about a topic using data in the form of numbers as a tool. The data obtained is the result of distributing questionnaires to BCA Bank customers. A questionnaire is a technique that asks respondents a series of questions or written questions to be answered through media such as Google Form. Keyword : service quality, Customer loyalty dan Customer engagement
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
