Pengaruh Harga Yang Kompetitif dan Kepercayaan Dari Perspektif Konstruk Social Commerce Terhadap Intensi Pembelian Sepatu Compass
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Audisani, Irkham Maulana
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2023-12-28 02:04:57
Abstract :
This research aims to analyze and identify the influence of competitive prices and trust from a social commerce construct perspective on purchase intentions for Compass shoes. Research was conducted on Compass Shoe Consumers with a total population of 154 people. The sample used was only 154 respondents. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-5 and analysis for data processing uses the Structural Equation Model (SEM) method with the SMART PLS Ver application. 4.0.0. The research results show that competitive prices and trust from a social commerce construct perspective influence purchase intentions. Keywords: Competitive prices, Trust, Social Commerce Constructs, Purchase Intention.
This research aims to analyze and identify the influence of competitive prices and trust from a social commerce construct perspective on purchase intentions for Compass shoes. Research was conducted on Compass Shoe Consumers with a total population of 154 people. The sample used was only 154 respondents. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-5 and analysis for data processing uses the Structural Equation Model (SEM) method with the SMART PLS Ver application. 4.0.0. The research results show that competitive prices and trust from a social commerce construct perspective influence purchase intentions. Keywords: Competitive prices, Trust, Social Commerce Constructs, Purchase Intention.
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