Optimalisasi Pemasaran Tabungan Prioritas Pada Bank Jatim Capem Injoko
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Shinta, Kashiva Nur
Subject
332.17 - BANKING SERVICES
Datestamp
2024-01-03 07:17:53
Abstract :
Currently, the financial sector, particularly the banking industry, is experiencing a decline. With this in mind, competition between banks is getting higher, therefore in this era of globalization banks must be able to monitor and determine the needs of customers with various kinds of desired interests. In increasing the number of its customers, Bank Jatim Capem Injoko offers its product, namely Priority Savings. This final project outlines the strategy implemented by Bank Jatim Capem Injoko in increasing the number of customers. The method used in this study uses a descriptive method with a qualitative approach. Based on the research results, priority customers get benefits in the form of promos in certain places such as airport lounges, birthday gifts, luxury hotels and convenience in transactions. The marketing used is through on the spot, websites, promotions and advertisements, as well as customer relationship management. Keywords: Marketing, Optimization, Priority Customers
Currently, the financial sector, particularly the banking industry, is experiencing a decline. With this in mind, competition between banks is getting higher, therefore in this era of globalization banks must be able to monitor and determine the needs of customers with various kinds of desired interests. In increasing the number of its customers, Bank Jatim Capem Injoko offers its product, namely Priority Savings. This final project outlines the strategy implemented by Bank Jatim Capem Injoko in increasing the number of customers. The method used in this study uses a descriptive method with a qualitative approach. Based on the research results, priority customers get benefits in the form of promos in certain places such as airport lounges, birthday gifts, luxury hotels and convenience in transactions. The marketing used is through on the spot, websites, promotions and advertisements, as well as customer relationship management. Keywords: Marketing, Optimization, Priority Customers
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