Pengaruh Persepsi Price, Brand Image, Dan Brand Awareness Terhadap Purchase Decision Sepatu Vans Di Aplikasi Shopee
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Yunani, Muhammad Afri
Subject
330 - ECONOMICS
Datestamp
2023-12-28 08:10:10
Abstract :
Based on the current research entitled "The Influence of Price Perception, Brand Image, and Brand Awareness on Purchase Decisions for Vans Shoes on the Shopee Application", this research includes basic research, where this research aims to develop knowledge that explains phenomena in the form of relationships between variables. This type of research is included in quantitative research because the data cannot be measured on a numerical scale. Quantitative research methods are statistical research methods based on the principles of positivism, which are used to study certain populations and samples. Keywords: Price Perception, Brand Image, And Brand Awareness
Based on the current research entitled "The Influence of Price Perception, Brand Image, and Brand Awareness on Purchase Decisions for Vans Shoes on the Shopee Application", this research includes basic research, where this research aims to develop knowledge that explains phenomena in the form of relationships between variables. This type of research is included in quantitative research because the data cannot be measured on a numerical scale. Quantitative research methods are statistical research methods based on the principles of positivism, which are used to study certain populations and samples. Keywords: Price Perception, Brand Image, And Brand Awareness
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