Abstract :
Basic investment decision consists of rate of return, level of risk and the relationship between return and risk. The main reason people invest is to make a profit. Investment decisions are made is influenced by a brokerage firm. The services provided by securities firms are not the same. Better services will increase investor satisfaction. This study aimed to test the quality of the investment analysis and risk management for investor satisfaction with the investor?s experience as control variables. The sample of the study was investors who invest their funds in the capital markets in Surabaya. Methods of data collection in this study is through a questionnaire. With convenience sampling technique, researchers were able to collect 133 questionnaires from respondents in the area of Surabaya on 24 securities companies listed in the Stock Exchange. This study used multiple regression analysis to determine the effect of each variable. Result of this research shares that the investment analysis and risk management affect investor satisfaction. The trading experience of these investors was used as a control variable to investigate the impact of demographic variables toward investor satisfaction.
Keywords : Investor Satisfaction, Investment Quality, Risk Management