PENGARUH KREDIBILITAS MEREK DAN KUALITAS YANG DIRASA, TERHADAP MINAT BELI ULANG SEPEDA MOTOR YAMAHA MATIC DI SURABAYA
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
SAMODRA, YOPPI TAUFAN
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2017-05-16 02:59:32
Abstract :
Rebound attraction felt by customer is not far from the quality of the products given from the producer to consumers. Motorcycle become the first choise to overcome the traffic jam problem in big cities. This kind of transportation it?s alternative transportation to the private and public transportation users to avoid the traffic jam. A means of transportation this is getting much to attract society since motorcycle is a vehicle that could be an alternative to the people who habitually uses private vehicles (cars) or a public conveyance to avoid congestion, Many demand for motorcycles existing make producers motorcycle vying for creating products qualified and as needed. It will create a credibility to brand the manufacturer or known as a term of the credibility of a brand After study library and preparation hypothesis, data is collected a questionnaire some 120 respondents yamaha matic, the hypothesis in this study are as follows: The credibility of the brand influence significantly to quality where users of Yamaha's motorcycle matic in Surabaya. The credibility of brand influential significantly affect the interest buy reexamined users yamaha motorcycle matic in Surabaya.The quality of being it has influence significantly to interest buy reexamined users yamaha motorcycle matic in Surabaya. Keyword: Brand Credibility, Perceived Quality, Buying Interest
Rebound attraction felt by customer is not far from the quality of the products given from the producer to consumers. Motorcycle become the first choise to overcome the traffic jam problem in big cities. This kind of transportation it?s alternative transportation to the private and public transportation users to avoid the traffic jam. A means of transportation this is getting much to attract society since motorcycle is a vehicle that could be an alternative to the people who habitually uses private vehicles (cars) or a public conveyance to avoid congestion, Many demand for motorcycles existing make producers motorcycle vying for creating products qualified and as needed. It will create a credibility to brand the manufacturer or known as a term of the credibility of a brand After study library and preparation hypothesis, data is collected a questionnaire some 120 respondents yamaha matic, the hypothesis in this study are as follows: The credibility of the brand influence significantly to quality where users of Yamaha's motorcycle matic in Surabaya. The credibility of brand influential significantly affect the interest buy reexamined users yamaha motorcycle matic in Surabaya.The quality of being it has influence significantly to interest buy reexamined users yamaha motorcycle matic in Surabaya. Keyword: Brand Credibility, Perceived Quality, Buying Interest
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