Pengaruh Persepsi Dan Literasi Keuangan Terhadap Loyalitas Berasuransi Dengan Kepercayaan Sebagai Variabel Mediasi
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Wibowo, Devi Ria
Subject
368 - INSURANCE
Datestamp
2024-01-23 03:40:39
Abstract :
Insurance emerges due to unlimited human needs while resources are limited. One of the benefits is protection to gain safety. The need of insurance protection sourced from overcome uncertainty. The purpose of this study to determine the effect of financial literacy and perception of insurance loyalty and mediated trust. Data analysis techniques using SEM in WarpPLS, there are 188 respondents in Indonesia with those used in this study. Based on the results of the study, financial literacy has no significant effect on insurance loyalty. Perception and Trust have a significant effect on insurance loyalty. Trust mediates the effect of financial literacy and perceptions on insurance loyalty.
Insurance emerges due to unlimited human needs while resources are limited. One of the benefits is protection to gain safety. The need of insurance protection sourced from overcome uncertainty. The purpose of this study to determine the effect of financial literacy and perception of insurance loyalty and mediated trust. Data analysis techniques using SEM in WarpPLS, there are 188 respondents in Indonesia with those used in this study. Based on the results of the study, financial literacy has no significant effect on insurance loyalty. Perception and Trust have a significant effect on insurance loyalty. Trust mediates the effect of financial literacy and perceptions on insurance loyalty.
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