PENGARUH KEPUASAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN ONLINE SHOP KASKUS
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
ARIEF, MOCHAMAD ZAINUL
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2017-05-15 08:22:03
Abstract :
Internet is the most media widely use for information, and can be used as a medium of trade. One phenomenon that happened today is a Business Online. Many of entrepreneurs who rely on up to KASKUS sites for selling its product. So, at this time besides the internet up as a place to communicate, it also serve as a means of trade. The ability of a marketer to manage his online shop that functioned as a medium in the trade is something that deserves to be studied further associated with several factors that influence consumer interaction with online marketers so as to establish an intention to re-visit the online shop on the KASKUS sites. In forming the loyalty of a return visit online shop at a site, is influenced by several factors some of which satisfaction, trust and commitment. In the present study, researchers collected data using questionnaires with 136 respondent. The method analysis used in this research is Maximum Likehood test using the program AMOS version 18.0. Keywords: Satisfaction, Trust, Commitment and Loyalty xv
Internet is the most media widely use for information, and can be used as a medium of trade. One phenomenon that happened today is a Business Online. Many of entrepreneurs who rely on up to KASKUS sites for selling its product. So, at this time besides the internet up as a place to communicate, it also serve as a means of trade. The ability of a marketer to manage his online shop that functioned as a medium in the trade is something that deserves to be studied further associated with several factors that influence consumer interaction with online marketers so as to establish an intention to re-visit the online shop on the KASKUS sites. In forming the loyalty of a return visit online shop at a site, is influenced by several factors some of which satisfaction, trust and commitment. In the present study, researchers collected data using questionnaires with 136 respondent. The method analysis used in this research is Maximum Likehood test using the program AMOS version 18.0. Keywords: Satisfaction, Trust, Commitment and Loyalty xv
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