Analisis Pengaruh Citra Merek, Persepsi Harga, dan Kualitas Produk Terhadap Tingkat Kepuasan Konsumen Sepatu Converse
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Ezananda, Farial
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2024-06-19 02:26:03
Abstract :
This research aims to analyze the influence of brand image, price perception, and product quality on consumer satisfaction from Converse shoe clothing products. By looking at the development of the fashion industry to date, it cannot be separated from the sophistication of internet facilities to reach social media as a motivation for people to improve their self-image in order to follow the latest trends, so this is seen as a promising opportunity for several parties, especially shoe clothing manufacturers, to help increase popularity. domestic products so that the global community will know the works of the Indonesian nation's children. By using a purposive sampling technique, using research criteria, 125 respondents were collected through sampling data according to the research objectives. The research results stated that the influence of brand image, price perception, and product quality on consumer satisfaction for Converse shoes was proven to be significant.
This research aims to analyze the influence of brand image, price perception, and product quality on consumer satisfaction from Converse shoe clothing products. By looking at the development of the fashion industry to date, it cannot be separated from the sophistication of internet facilities to reach social media as a motivation for people to improve their self-image in order to follow the latest trends, so this is seen as a promising opportunity for several parties, especially shoe clothing manufacturers, to help increase popularity. domestic products so that the global community will know the works of the Indonesian nation's children. By using a purposive sampling technique, using research criteria, 125 respondents were collected through sampling data according to the research objectives. The research results stated that the influence of brand image, price perception, and product quality on consumer satisfaction for Converse shoes was proven to be significant.
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