Pengaruh Islamic Branding, Kualitas Layanan, dan Religiusitas terhadap Minat Beli Produk Di Toko Basmalah pada Masyarakat Kota Surabaya
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Jannah, Vina Nur
Subject
336 - PUBLIC FINANCE
Datestamp
2024-04-04 06:06:57
Abstract :
The number of developing industries makes competition increasingly fierce, especially in the world of retail business. Every year it becomes increasingly clear that the retail business is experiencing rapid development, resulting in competition between one retail company and another. The aim of this research is to test and examine the influence of Islamic branding, service quality, and religiosity on interest in purchasing products at the Toko Basmalah simultaneously and partially. The subjects of this research were consumers who had visited the TokoBasmalah and had known information about Toko Basmalah in the people of Surabaya city. This research uses a data collection method using a quistionnaire method. This research used a sample of 103 respondents. The results of this research explain that the variables Islamic branding, service quality and religiosity both partially and silmutaneously, have a positive and significant influence the variable interest in buying product at the Toko Basmalah. Keywords : Islamic Branding, Service Quality, Religiosity, Interest In Buying
The number of developing industries makes competition increasingly fierce, especially in the world of retail business. Every year it becomes increasingly clear that the retail business is experiencing rapid development, resulting in competition between one retail company and another. The aim of this research is to test and examine the influence of Islamic branding, service quality, and religiosity on interest in purchasing products at the Toko Basmalah simultaneously and partially. The subjects of this research were consumers who had visited the TokoBasmalah and had known information about Toko Basmalah in the people of Surabaya city. This research uses a data collection method using a quistionnaire method. This research used a sample of 103 respondents. The results of this research explain that the variables Islamic branding, service quality and religiosity both partially and silmutaneously, have a positive and significant influence the variable interest in buying product at the Toko Basmalah. Keywords : Islamic Branding, Service Quality, Religiosity, Interest In Buying
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