Pengaruh Gaya Hidup, Religiusitas, dan Kepercayaan terhadap Keputusan Pembelian menggunakan Shopee Pay pada Generasi Z di Kota Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Insyani, Ineke Jelita

Subject

330 - ECONOMICS 

Datestamp

2024-06-05 08:41:29 

Abstract :
The objectives of this study are 1) To test and analyse the significance of the influence of lifestyle on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Test and analyse the significance of the influence of religiosity on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Test and analyse the significance of the influence of trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Test and analyse the significance of the influence of lifestyle, religiosity, and trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. The research approach used is quantitative. The population in this study were Shopee Pay users, especially in generation Z in Surabaya City. The sample in this study amounted to 100 respondents using purposive sampling technique. The data analysis technique used was SPSS. The results showed that 1) Lifestyle has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Religiosity has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Trust has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Lifestyle, religiosity, and trust have a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. Keywords: Lifestyle, Religiosity, Trust, Purchasing decisions 

File :
A R T I K E L I L M I A H.pdf
C O V E R.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
B A B V.pdf
L A M P I R A N.pdf