Abstract :
This research aims to find out the role of social media in zakat literacy among Gen Y & Z in Ngingas village, Sidoarjo. The majority of the people of Ngingas village use social media every day, even though they use social media, the people of Ngingas village do not use the role of social media to be linked to zakat. This research was carried out using a qualitative approach, digital ethnography method, where the research method also uses digital. The data collection methods used by researchers were observation, interviews offline or online via chat, and documentation with informants totaling 10 iron craftsmen in Ngingas village, Sidoarjo. The research results found that most of the iron craftsmen in Ngingas village do not have a deep understanding of trade zakat, many also have not received zakat literacy from social media and also the distribution of zakat via social media platforms is still relatively low.