Pengaruh Nilai Kegunaan Dan Nilai Hedonis Terhadap Niat Membeli Dan Loyalitas Melalui Mediasi Kepuasan Pada Pengguna Shopee Food Di Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Alifiansyah, Dimas Ananda

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2024-06-25 06:31:46 

Abstract :
ABSTRACT based on the research that has been carried out, the aim of this research is to determine the influence of useful value and hedonic value on purchase intention and loyalty through satisfaction mediation in shopee food users in surabaya. this research uses a quantitative approach which is carried out by distributing questionnaires to respondents. respondents were determined using purposive sampling. data processing techniques use sem-pls with smart ?pls 4.0 and descriptive analysis using microsoft excel. the research results show that hedonic value has a significant influence on user satisfaction, satisfaction has a significant influence on purchase intention, utility value has a significant influence on satisfaction, purchase intention has a significant positive influence on loyalty. 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf