Islamic Fundraising Pada Facebook Ads dan Instagram Ads: Studi Netnografi Perspektif Maslahah
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Pramesti, Filya Indi
Subject
330 - ECONOMICS
Datestamp
2024-06-25 08:07:54
Abstract :
Islamic fundraising is a form of activity to share goodness with fellow Muslims. Having more assets is an obligation that must be fulfilled, one of which is by raising funds which can increase concern for each other. This research aims to find out how Islamic fundraising works on Facebook Ads and Instagram Ads, as well as to find out the analysis of Islamic fundraising on Facebook Ads and Instagram Ads from a maslahah perspective. This research was carried out using a qualitative method with a netnographic study approach, the researcher will carry out more in-depth observations with the community according to the research focus. The data collection method used was observation, interviews and documentation by conducting interviews with 16 informants. The research results found that the majority of people understand and know about Islamic fundraising which can be done through Facebook Ads and Instagram Ads based on a maslahah perspective. Keywords: Islamic Fundraising, Facebook, Instagram, Maslahah
Islamic fundraising is a form of activity to share goodness with fellow Muslims. Having more assets is an obligation that must be fulfilled, one of which is by raising funds which can increase concern for each other. This research aims to find out how Islamic fundraising works on Facebook Ads and Instagram Ads, as well as to find out the analysis of Islamic fundraising on Facebook Ads and Instagram Ads from a maslahah perspective. This research was carried out using a qualitative method with a netnographic study approach, the researcher will carry out more in-depth observations with the community according to the research focus. The data collection method used was observation, interviews and documentation by conducting interviews with 16 informants. The research results found that the majority of people understand and know about Islamic fundraising which can be done through Facebook Ads and Instagram Ads based on a maslahah perspective. Keywords: Islamic Fundraising, Facebook, Instagram, Maslahah
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