Pengaruh Citra Merek, Harga, Dan Gaya Hidup Terhadap Keputusan Pembelian Pakaian Bekas Bermerek Di Kota Surabaya
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
Zalzabilla, Sonia
Subject
330 - ECONOMICS
Datestamp
2024-06-27 08:30:40
Abstract :
Based on research that has been conducted, the aim of this research is to determine the influence of brand image, price and lifestyle on purchasing decisions for used branded clothing in the city of Surabaya. This research uses a quantitative approach which is carried out by distributing questionnaires to respondents. Respondents were determined using purposive sampling. The data processing technique uses SEM-PLS with smart ?pls 4.0 and descriptive analysis uses Microsoft Excel. The research results show that brand image, price and lifestyle have a significant influence on purchasing decisions.
Based on research that has been conducted, the aim of this research is to determine the influence of brand image, price and lifestyle on purchasing decisions for used branded clothing in the city of Surabaya. This research uses a quantitative approach which is carried out by distributing questionnaires to respondents. Respondents were determined using purposive sampling. The data processing technique uses SEM-PLS with smart ?pls 4.0 and descriptive analysis uses Microsoft Excel. The research results show that brand image, price and lifestyle have a significant influence on purchasing decisions.
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