PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP REPUTASI PERUSAHAAN DAN KEPERCAYAAN NASABAH: KASUS PADA BANK BCA
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

OKTADA, MUHAMMAD ZULFIKRI

Subject

332.12 - BANKS & BANKING 

Datestamp

2017-11-24 02:53:01 

Abstract :
The purpose of this study is analyze the influence of CSR on corporate reputation at Bank BCA; and also to analyze the influence CSR on consumer trust. The design of this study is used causal research. The population in this study is BCA customers in Surabaya. Sampling technique in this study using purposive sampling technique. Collecting data in this study was conducted by questionnaires. Analysis of the data used is Structural Equation Modelling (SEM) with Partial Least Square (PLS) programs. The results of this research show that the CSR variable has a positive influence significant on corporate reputation; corporate reputation variable has positive influence on customer trust; and the CSR has positive influence on customer trust. Keywords: Corporate Social Responsibility, Corporate Reputation, Customer Trust 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf