FAKTOR PENENTU PEMBELIAN ULANG SECARA ONLINE
PADA UBERCAR DI SURABAYA
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
NURCHOLIS, ELMA PRATIWI
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2017-11-17 08:09:44
Abstract :
This study aims to investigate the influence of factors those of Perceive value, ease of use, Facility, Utility, Corporate Reputation, Privacy, Trust, Reliability and Customer Satisfaction toward variable of online buying intention of Ubercar Surabaya. This is the causal research with the primary data of questionnaire as data source. Data analysis used multiple linear regression techniques which preceded the classical assumption in test of normality, multicollinearity and autocorrelation. The samples were as many as 114 people Ubercar consumers in Surabaya. The results showed that the perceived value (X1), utilities (X3), company reputation (X4), and customer satisfaction (X8) has tcount supported by level of significance less then 0.05 so that it has a significant effect toward online purchase intention (Y). Meanwhile, Ease of Use (X2), Privacy (X5), Confidence (X6), and reliability (X7) have tcount are supported by level of significance more then 0.05 so it does not have significant effect toward online purchase intention.
This study aims to investigate the influence of factors those of Perceive value, ease of use, Facility, Utility, Corporate Reputation, Privacy, Trust, Reliability and Customer Satisfaction toward variable of online buying intention of Ubercar Surabaya. This is the causal research with the primary data of questionnaire as data source. Data analysis used multiple linear regression techniques which preceded the classical assumption in test of normality, multicollinearity and autocorrelation. The samples were as many as 114 people Ubercar consumers in Surabaya. The results showed that the perceived value (X1), utilities (X3), company reputation (X4), and customer satisfaction (X8) has tcount supported by level of significance less then 0.05 so that it has a significant effect toward online purchase intention (Y). Meanwhile, Ease of Use (X2), Privacy (X5), Confidence (X6), and reliability (X7) have tcount are supported by level of significance more then 0.05 so it does not have significant effect toward online purchase intention.
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