ANALISIS STRATEGI PEMASARAN UNTUK
MENINGKATKAN PENJUALAN PADA PT. BHIRAWA
STEEL
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Institusion
Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya
Author
ULYAH, NADROTUL
Subject
658.8 - MANAGEMENT OF MARKETING
Datestamp
2016-07-22 12:14:55
Abstract :
This research performed in PT. Bhirawa Steel have aims to identify and analyzing measures that had done and expected from analysis result can be made of valuable material inputs in arranging marketing strategy of PT. Bhirawa Steel. Analysis of marketing strategy of this study using SWOT analysis, by employing qualitative method research design, unit that observed in this research are marketing strategy and SWOT analysis. Informants come from representatives of department and customer retail. Informant represented employees are 6 informants, while represented customer retail are 9 informants. Information related to marketing strategy gained from direct interview result with all informants, doing field observation and collecting secondary data exist in the company. The result of this research are marketing strategy implementation in PT. Bhirawa Steel already running good although not 100% perfect. Management had tried to regulate marketing strategy to be able increasing sales, and the important thing in the marketing strategy implementation success is commitment from superior and marketing manager, for correction and control marketing strategy against steel iron product competition. Keywords : Marketing Strategy, SWOT Analysis, PT. Bhirawa Steel
This research performed in PT. Bhirawa Steel have aims to identify and analyzing measures that had done and expected from analysis result can be made of valuable material inputs in arranging marketing strategy of PT. Bhirawa Steel. Analysis of marketing strategy of this study using SWOT analysis, by employing qualitative method research design, unit that observed in this research are marketing strategy and SWOT analysis. Informants come from representatives of department and customer retail. Informant represented employees are 6 informants, while represented customer retail are 9 informants. Information related to marketing strategy gained from direct interview result with all informants, doing field observation and collecting secondary data exist in the company. The result of this research are marketing strategy implementation in PT. Bhirawa Steel already running good although not 100% perfect. Management had tried to regulate marketing strategy to be able increasing sales, and the important thing in the marketing strategy implementation success is commitment from superior and marketing manager, for correction and control marketing strategy against steel iron product competition. Keywords : Marketing Strategy, SWOT Analysis, PT. Bhirawa Steel
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