ANALISIS PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER LOYALTY PT. LOTTE SHOPPING INDONESIA STORE 38 TEGAL
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Institusion

Politeknik Harapan Bersama

Author

Utami, Hilda Faoziyah

Subject

HF5601 Accounting 

Datestamp

2021-12-07 07:24:49 

Abstract :
Penelitian ini bertujuan untuk menganalisa penerapan Customer Relationship Management (CRM) terhadap customer loyalty PT. Lotte Shopping Indonesia store 38 Tegal dimana hasil penelitian menyebutkan bahwa PT. Lotte Shopping Indonesia melakukan strategi Customer Relationship Management (CRM) melalui serangkaian proses yaitu mengumpulkan data customer, analisis data customer dan identifikasi customer sasaran, pengembangan program Customer Relationship Management (CRM), dan Implementasi Customer Relationship Management (CRM) 

File :
TA HILDA FAOZIYAH UTAMI 18031017.pdf
PROSIDING HILDA FAOZIYAH UTAMI.pdf