PENGARUH NILAI FUNGSIONAL, SOSIAL DAN EMOSIONAL TERHADAP GREEN PURCHASE INTENTION MELALUI GREEN TRUST (Studi pada penerapan Peraturan Walikota Semarang Nomor 27 Tahun 2019 tentang pengendalian penggunaan plastik)
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Institusion

Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah

Author

Pertiwi, Bunga

Subject

HC Economic History and Conditions 

Datestamp

2024-03-21 02:48:24 

Abstract :
The Mayor?s regulation No. 27 of 2019 on Plastic Control requires people to pay Rp 200 when buying eco-friendly shopping bags. The purpose of the research is to find out the influence of functional, social and emotional values on green purchase intentions through green trust. Data collection method using questionnaires, samples of 100 people. Data analysis method using SEM PLS 4.0. Convergence validity test results show that the statement on the variabel can explain the respective variabel and the respondent?s answer to the statement is reliable. The result of the hypothesis is that functional values and social values have no significant impact on the green purchase intention while emotional values are significantly influenced by green purchase intention. Green trust has a significant positif impact on green purchase intention. Functional and emotional values have significant positif influence on green purchase intention through green trust whereas social value variabels have no significant positif effect on green purchase intention via green trust as mediation variabel. Keyword : Functional Value, Social Value, Emotional Value, Green Trust, Green Purchase Intention 

File :
DAFTAR PUSTAKA.pdf
TESIS.pdf