Pengaruh Kualitas Pelayanan Tenaga Pemasaran Terhadap Kepuasan Nasabah Pada PT. Prudential Life Assurance
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Institusion
Universitas Katolik Musi Charitas
Author
Pratama, Nico
Subject
H Social Sciences (General)
Datestamp
2019-06-24 04:08:05
Abstract :
The research was conducted to determine the effect of service quality to customer satisfaction PT. Prudential Life Assurance. This type of research is a field study. Samples used in this study were clients of PT. Prudential Life Assurance as many as 100 people and the sampling technique used was Snowball sampling technique. Data analysis technique used is the test of validity, reliability test and multiple linear regression. These results indicate that all variables (Reliability, Assurance, Tangible, Empathy) significantly influence customer satisfaction on PT. Prudential Life Assurance.
The research was conducted to determine the effect of service quality to customer satisfaction PT. Prudential Life Assurance. This type of research is a field study. Samples used in this study were clients of PT. Prudential Life Assurance as many as 100 people and the sampling technique used was Snowball sampling technique. Data analysis technique used is the test of validity, reliability test and multiple linear regression. These results indicate that all variables (Reliability, Assurance, Tangible, Empathy) significantly influence customer satisfaction on PT. Prudential Life Assurance.
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EM-2012-082007-cover.pdf
EM-2012-082007-abstract.pdf
EM-2012-082007-complete.pdf
EM-2012-082007-tableofcontent.pdf
EM-2012-082007-chapter1.pdf
EM-2012-082007-chapter2.pdf
EM-2012-082007-chapter3.pdf
EM-2012-082007-chapter4.pdf
EM-2012-082007-conclusion.pdf
EM-2012-082007-reference.pdf
EM-2012-082007-attachment.pdf
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