Analisis Efektivitas Iklan Kacang Dua Kelinci Versi Xabi Alonso Dengan Pendekatan CDM
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Institusion
Universitas Katolik Musi Charitas
Author
Subandhi, Erwin
Subject
H Social Sciences (General)
Datestamp
2019-07-08 04:01:28
Abstract :
This study aims to analyze the effectiveness of advertising beans two rabbit version xabi alonso with CDM approach to measure the relationship between variables. Testing was performed using SPSS ver 15.0. The test results indicate that the variable message advertising can affect the purchase intention variable through variable consumer confidence and consumer attitudinal but variable message advertising can not affect the variable purchase intentions through brand recognition variables.
This study aims to analyze the effectiveness of advertising beans two rabbit version xabi alonso with CDM approach to measure the relationship between variables. Testing was performed using SPSS ver 15.0. The test results indicate that the variable message advertising can affect the purchase intention variable through variable consumer confidence and consumer attitudinal but variable message advertising can not affect the variable purchase intentions through brand recognition variables.
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EM-2013-082214-cover.pdf
EM-2013-082214-abstract.pdf
EM-2013-082214-complete.pdf
EM-2013-082214-summary_id.pdf
EM-2013-082214-tableofcontent.pdf
EM-2013-082214-chapter1.pdf
EM-2013-082214-chapter2.pdf
EM-2013-082214-chapter3.pdf
EM-2013-082214-chapter4.pdf
EM-2013-082214-conclusion.pdf
EM-2013-082214-reference.pdf
EM-2013-082214-attachment.pdf
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