Analisis Faktor-Faktor Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli TV LCD Merek LG Di Kota Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Triyana, Frisilia

Subject

H Social Sciences (General) 

Datestamp

2019-07-08 06:06:09 

Abstract :
This study aimed to examine the effect of the marketing mix on consumer decisions in buying the LG brand LCD TVs. The population in this study is people who ever use a LG LCD TV brand in Palembang. Purposive sampling technique was used to collect 100 respondens. Hipotesis testing using multiple linier regression analysis with SPSS version 17.0. After classic assumption was assumption the test results showed that the hypothesis (Ho) states that there is no influence of the marketing mix on consumer?s decision to purchase the LG brand LCD TVs in the city of Palembang, was rejected. Hypothesis (Ha) states that there is an influence of the marketing mix on consumer?s decision to purchase the LG brand LCD TVs in the city of Palembang, accepted. Description analysis use score mean show that product get the highest score and price is the lowest score. 

File :
EM-2013-082036-cover.pdf
EM-2013-082036-abstract.pdf
EM-2013-082036-complete.pdf
EM-2013-082036-summary_id.pdf
EM-2013-082036-tableofcontent.pdf
EM-2013-082036-chapter1.pdf
EM-2013-082036-chapter2.pdf
EM-2013-082036-chapter3.pdf
EM-2013-082036-chapter4.pdf
EM-2013-082036-conclusion.pdf
EM-2013-082036-reference.pdf
EM-2013-082036-attachment.pdf