Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Loyalitas Pelanggan Kartu Telkomsel Simpati
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Institusion

Universitas Katolik Musi Charitas

Author

Jullius, Jastin Ade

Subject

H Social Sciences (General) 

Datestamp

2019-08-10 01:53:59 

Abstract :
This study aimed to examine the effect of product quality, service quality, promotion of customer loyalty telkomsel simpati card . The population in this study are all customers or users of telkomsel simpati card . The sample set by using purposive sampling method . The sample was of 60 respondents was obtained . Hypothesis testing using multiple regression analysis with SPSS ver. 16.0. This study qualifies the validity, reliability, normality test, multikoliniaritas, and free from heteroscedasticity. From the regression equation , the value of the adjusted R square of 27.1 percent this means that 27.1 percent customer loyalty telkomsel simpati can be explained by the quality of products , quality services , and promotions . Based on the results of the T test , the independent variables were the most dominant influence customer loyalty is the quality of service is 0,001 . It can be concluded that both the tensile of data variable product quality , service quality , and promotion are all positive effect on customer loyalty. 

File :
EM-2014-102012-cover.pdf
EM-2014-102012-abstract.pdf
EM-2014-102012-complete.pdf
EM-2014-102012-summary_id.pdf
EM-2014-102012-tableofcontent.pdf
EM-2014-102012-chapter1.pdf
EM-2014-102012-chapter2.pdf
EM-2014-102012-chapter3.pdf
EM-2014-102012-chapter4.pdf
EM-2014-102012-conclusion.pdf
EM-2014-102012-reference.pdf
EM-2014-102012-attachment.pdf