Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Handphone Evercoss Andromeda A27
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Institusion

Universitas Katolik Musi Charitas

Author

Bhakti, Victharyan

Subject

H Social Sciences (General) 

Datestamp

2019-08-16 01:40:24 

Abstract :
This study aims to examine the effect of product quality and price on purchase decisions Evercoss Andromeda phone A27. The stronger the product quality and price of this phone will evercoss may effect attitudes of consumers in makin purchasing decisions that benefit the company may make from time to time even though competition in today?s market is getting tighter between the same products. Population in this study is the people who use mobile products evercoss. Samples obtained in this study were 100 respondents. Hypothesis testing using multiple regression analysis with SPSS version 17.0. test results indicate that the variable quality of the product (X1) and price (X2) has an influence on mobile phone purchasing decisions Evercoss. 

File :
EM-2014-092004-cover.pdf
EM-2014-092004-abstract.pdf
EM-2014-092004-complete.pdf
EM-2014-092004-summary_id.pdf
EM-2014-092004-tableofcontent.pdf
EM-2014-092004-chapter1.pdf
EM-2014-092004-chapter2.pdf
EM-2014-092004-chapter3.pdf
EM-2014-092004-chapter4.pdf
EM-2014-092004-conclusion.pdf
EM-2014-092004-reference.pdf
EM-2014-092004-attachment.pdf