Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Proses Keputusan Pembelian Mascara Maybelline
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Institusion
Universitas Katolik Musi Charitas
Author
Ayu, Nindy Putri
Subject
H Social Sciences (General)
Datestamp
2022-04-04 02:20:16
Abstract :
The purpose of this study is to determine and prove whether the brand image, product quality, and price affect the purchase desicion process of Maybeelline mascara. The population in this study were all people who used Maybelline mascara. The sampling technique using purposive sampling, with Rao Purba formula so that obtained sample size are 100 respondents. The data analysis is multiple regression analysis, t test and F test. The result showed that the brand image, product quality, and price each other have a positive and significant influence on purchasing desicionof Maybelline mascara.
The purpose of this study is to determine and prove whether the brand image, product quality, and price affect the purchase desicion process of Maybeelline mascara. The population in this study were all people who used Maybelline mascara. The sampling technique using purposive sampling, with Rao Purba formula so that obtained sample size are 100 respondents. The data analysis is multiple regression analysis, t test and F test. The result showed that the brand image, product quality, and price each other have a positive and significant influence on purchasing desicionof Maybelline mascara.
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EM-2018-142414-cover.pdf
EM-2018-142414-abstract.pdf
EM-2018-142414-complete.pdf
EM-2018-142414-summary_id.pdf
EM-2018-142414-tableofcontent.pdf
EM-2018-142414-chapter1.pdf
EM-2018-142414-chapter2.pdf
EM-2018-142414-chapter3.pdf
EM-2018-142414-chapter4.pdf
EM-2018-142414-conclusion.pdf
EM-2018-142414-reference.pdf
EM-2018-142414-attachment.pdf
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