Analisis Pengaruh Dimensi Customer Delight Terhadap Customer Loyalty Pada Toko Perhiasan Samaria Di Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Wijaya, Ruth Shenny

Subject

H Social Sciences (General) 

Datestamp

2019-08-23 01:31:32 

Abstract :
Many competitors offer the same thing. It becomes a challenge for entrepreneurs to keep their customers for keep loyal. Customer loyalty can be incresed by customer delight. The purpose of this study is to analyze effect customer delight on customer loyalty at Toko Perhiasan Samaria in Palembang. In this study using 100 respondents taken with purposive sampling technique. The data in this study were obtained by using questionnaires. The results in this study indicate that customer delight variables consisting of justice, esteem and finishing touch have a positive and significant influence on customer loyalty at Toko Perhiasan Samaria in Palembang. 

File :
EM-2018-132207-cover.pdf
EM-2018-132207-abstract.pdf
EM-2018-132207-complete.pdf
EM-2018-132207-summary_id.pdf
EM-2018-132207-tableofcontent.pdf
EM-2018-132207-chapter1.pdf
EM-2018-132207-chapter2.pdf
EM-2018-132207-chapter3.pdf
EM-2018-132207-chapter4.pdf
EM-2018-132207-conclusion.pdf
EM-2018-132207-reference.pdf
EM-2018-132207-attachment.pdf