Analisis Pengaruh Financial Benefit, Social Benefit, Dan Structural Ties Terhadap Loyalitas Konsumen Pada Pt Central Makmur Abaditama Jaya Untuk Produk Schneider (Studi Kasus Pada Pt Central Makmur Abaditama Jaya Palembang)
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Institusion
Universitas Katolik Musi Charitas
Author
Sandy, Willy
Subject
H Social Sciences (General)
Datestamp
2020-01-06 09:59:55
Abstract :
This study is aimed to determine the effectconsist of Relationship Marketing on consumers loyalty at Schneider product at PT Central Makmur Abaditama Jaya Palembang. This study population is were all of consumers who do loyal buying at PT Central Makmur Abaditama Jaya Palembang, and then the sample in this study are 160 respondents who be the PT Central Makmur Abaditama Jaya Palembang loyal customers. The methods of this research are use census sampling. With analyze media using validity test, reliability test, classic assumption test, and hypothesis test using F test and t test. The results of F test showed that’ independent variable of Relationship Marketing had significant and positive impact together on the dependent variable consumers loyalty, and in t test showed that independent variable like Financial Benefit, Social Benefit, and Structural ties had a significant and positive impact to the dependent variable consumers loyalty.
This study is aimed to determine the effectconsist of Relationship Marketing on consumers loyalty at Schneider product at PT Central Makmur Abaditama Jaya Palembang. This study population is were all of consumers who do loyal buying at PT Central Makmur Abaditama Jaya Palembang, and then the sample in this study are 160 respondents who be the PT Central Makmur Abaditama Jaya Palembang loyal customers. The methods of this research are use census sampling. With analyze media using validity test, reliability test, classic assumption test, and hypothesis test using F test and t test. The results of F test showed that’ independent variable of Relationship Marketing had significant and positive impact together on the dependent variable consumers loyalty, and in t test showed that independent variable like Financial Benefit, Social Benefit, and Structural ties had a significant and positive impact to the dependent variable consumers loyalty.
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EM-2015-112401-cover.pdf
EM-2015-112401-abstract.pdf
EM-2015-112401-complete.pdf
EM-2015-112401-summary_id.pdf
EM-2015-112401-tableofcontent.pdf
EM-2015-112401-chapter1.pdf
EM-2015-112401-chapter2.pdf
EM-2015-112401-chapter3.pdf
EM-2015-112401-chapter4.pdf
EM-2015-112401-conclusion.pdf
EM-2015-112401-reference.pdf
EM-2015-112401-attachment.pdf
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