Analisis Pengaruh Kualitas Produk Dan Harga Tas Wanita Terhadap Keputusan Pembelian Sophie Paris, Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Harianja, Lusia Densi

Subject

H Social Sciences (General) 

Datestamp

2020-01-13 07:00:51 

Abstract :
The aim of this study was to examine the effect of product quality (X1) and price (X2) on purchasing decision Ladies Bag in Palembang. Population of this study were all of Palembang soceity who ever had Ladies Bag. Samples were 100 respondents whom determined by using purposive sampling method. Hypotesis testing used SPSS Version 17.0. The result of this study showed that product quality (X1) and price (X2) had effect on purchasing decision Neo Bercy Bag in Palembang. 

File :
EM-2015-102417-cover.pdf
EM-2015-102417-abstract.pdf
EM-2015-102417-complete.pdf
EM-2015-102417-sumarry_id.pdf
EM-2015-102417-tableofcontent.pdf
EM-2015-102417-chapter1.pdf
EM-2015-102417-chapter2.pdf
EM-2015-102417-chapter3.pdf
EM-2015-102417-chapter4.pdf
EM-2015-102417-conclusion.pdf
EM-2015-102417-reference.pdf
EM-2015-102417-attachment.pdf