Analisis Pengaruh Penjualan Personal Yakult Lady Dan Pengetahuan Produk Terhadap Keputusan Pembelian Yakult Di Kota Palembang
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Institusion
Universitas Katolik Musi Charitas
Author
Novia, Jessica
Subject
H Social Sciences (General)
Datestamp
2020-01-21 03:17:43
Abstract :
The goals of this study is to examine the effect of Yakult Lady's personal selling and product knowledge to buying decisions of Yakult in Palembang City. The population in this study is Yakult consumers who buy through the Yakult Lady in the Palembang City. Samples determined by using purposive sampling method. The samples obtained were as much 100 respondents. The sample in this study is Yakult consumer who located in the area around Yakult Center Tanah Merah III, Yakult Center Sekip, Yakult Center PHDM and Yakult Center Jakabaring. The data analysis technique is using path analysis with the help of SPSS ver. 20. The results found that each variables of personal selling and product knowledge is partially positive and significant affect to buying decisions, personal selling also has positive and significant effect to product knowledge and personal selling indirectly positive and significant affect to buying decisions through product knowledge.
The goals of this study is to examine the effect of Yakult Lady's personal selling and product knowledge to buying decisions of Yakult in Palembang City. The population in this study is Yakult consumers who buy through the Yakult Lady in the Palembang City. Samples determined by using purposive sampling method. The samples obtained were as much 100 respondents. The sample in this study is Yakult consumer who located in the area around Yakult Center Tanah Merah III, Yakult Center Sekip, Yakult Center PHDM and Yakult Center Jakabaring. The data analysis technique is using path analysis with the help of SPSS ver. 20. The results found that each variables of personal selling and product knowledge is partially positive and significant affect to buying decisions, personal selling also has positive and significant effect to product knowledge and personal selling indirectly positive and significant affect to buying decisions through product knowledge.
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EM-2016-122019-cover.pdf
EM-2016-122019-abstract.pdf
EM-2016-122019-complete.pdf
EM-2016-122019-summary_id.pdf
EM-2016-122019-tableofcontent.pdf
EM-2016-122019-chapter1.pdf
EM-2016-122019-chapter2.pdf
EM-2016-122019-chapter3.pdf
EM-2016-122019-chapter4.pdf
EM-2016-122019-conclusion.pdf
EM-2016-122019-reference.pdf
EM-2016-122019-attachment.pdf
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