Pengaruh Kepercayaan Dan Kepuasan Nasabah Terhadap Customer Loyalty ( Studi Kasus Pada Pt Bank Central Asia,Tbk Palembang )
Total View This Week0

Institusion

Universitas Katolik Musi Charitas

Author

Cahya, Vincent

Subject

H Social Sciences (General) 

Datestamp

2020-01-31 01:38:57 

Abstract :
The objective of this study was to determine the effect of trust and customer satisfaction to customer loyalty (Case Study at PT Bank Central Asia Tbk Palembang ) . In this study, the population is taken is all consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang . Samples taken are consumers who are or ever transaction in PT Bank Central Asia Tbk Palembang as many as 100 people . The analysis technique used to process the data that is validity, reliability , classic assumption test and multiple regression analyzes were done using statistical software package and service solution ( SPSS ) version 16 , test hypotheses , and test the coefficient of determination . The conclusion is the trust and satisfaction of customers' have a positive and significant impact on customer loyalty. 

File :
EM-2016-112604-cover.pdf
EM-2016-112604-abstract.pdf
EM-2016-112604-complete.pdf
EM-2016-112604-summary_id.pdf
EM-2016-112604-tableofcontent.pdf
EM-2016-112604-chapter1.pdf
EM-2016-112604-chapter2.pdf
EM-2016-112604-chapter3.pdf
EM-2016-112604-chapter4.pdf
EM-2016-112604-conclusion.pdf
EM-2016-112604-reference.pdf
EM-2016-112604-attachment.pdf