Analisis Pengaruh Celebrity Endorser Allysa Soebandono Dan Dudde Herlino Terhadap Minat Beli Produk Pureit Di Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

., Darsono

Subject

H Social Sciences (General) 

Datestamp

2020-02-11 02:18:33 

Abstract :
The purpose of this study to examine the effect of celebrity Endorser Allysa Soebandono and Dudde Herlino on Pureit buying intention in Palembang. The data were obtained by distributing questionnaire for 138 respondents were intention to buy Pureit in Palembang. Sampel determines by using purposive sampling. The result showed visibility (X 1 ), attractiveness (X 3 ) and power (X ) significantly effect on on Pureit buying intention in Palembang where significant value for each variables are 0.040, 0.000, and 0.001, > 0.05 for credibility (X ) showed unsignificanly effect on on Pureit buying intention in Palembang where fisgnificant value for credibility is 0.109 > 0.05 

File :
EM-2016-122234-cover.pdf
EM-2016-122234-abstract.pdf
EM-2016-122234-complete.pdf
EM-2016-122234-summary_id.pdf
EM-2016-122234-tableofcontent.pdf
EM-2016-122234-chapter1.pdf
EM-2016-122234-chapter2.pdf
EM-2016-122234-chapter3.pdf
EM-2016-122234-chapter4.pdf
EM-2016-122234-conclusion.pdf
EM-2016-122234-reference.pdf
EM-2016-122234-attachment.pdf